THE DESIGN TEAM • THE DESIGN TEAM •
THE DESIGN TEAM • THE DESIGN TEAM •
CLIENT:
ALWAYS WORLDWIDE
PROJECT: BRAND DEVELOPMENT + VISUAL IDENTITY
Project Overview:
Always, a beacon of the streets, entrusted us with a project that epitomised the essence of streetwear. Our journey unfolded through brand development, dynamic visual identity, and an immersive online presence.
Brand Development + Visual Identity:
Our creative odyssey began with the development of the Always brand. Crafting a visual identity rooted in street culture, we set the stage for a streetwear label that speaks the language that only they know.
Art Direction:
Guided by the pulse of the the underground, our art direction unfolded a visual narrative that captured the spirit of street culture. From photo shoots to promotional materials, every element was infused with the raw energy that defines Always.
Product Development + Manufacturing:
Delving into the tangible realm, we ventured into product development and manufacturing. Each piece from the Always collection was meticulously crafted, bringing the vision to life with quality and authenticity including a full range of Cut & Sew garments manufactured through our factories.
Graphic Program + Illustrations:
Always demanded a visual language as dynamic as the streets themselves. Our graphic program and illustrations became the visual, infusing the brand with a unique identity that resonates with the vibrancy of street culture.
Website Design + Development (Shopify Platform):
Translating the street culture into the digital landscape, we designed and developed a Shopify-based website that serves as the virtual street corner for Always. Seamless navigation and e-commerce functionality ensure an immersive online shopping experience.
Photography + Videography Direction:
Every frame became a canvas for the urban narrative. Our direction in photography and videography brought the streets to life, showcasing the attitude and style that define Always Streetwear.
Content Creation:
To maintain a dynamic online presence, our content creation strategy ensured a steady flow of engaging visuals and narratives, keeping the Always community connected and inspired.
Key Highlights:
Urban Brand Genesis: Crafting a visual identity that mirrors the spirit of the streets.
Visual Graffiti: Graphic program and illustrations adding vibrancy to the Always brand.
Digital Street Corner: Shopify-based website design for an immersive online presence.
Urban Narratives: Photography and videography direction capturing the essence of street culture.
Content Pulse: Engaging content creation for a dynamic online community.
